How does a big tech guy like Tim Cook select a wireless charger?

PITAKA
4 min readNov 13, 2019

Or how about this one:

“How does a tech guy drink coffee?”
“He installs Java!”

I suspect that you’ve probably heard a lot of jokes about techies. Even the word “tech guy” or “tech geek” can trigger images of a bunch of geeky programmers sitting in front of a computer, screens flickering away with numbers and scrolling code.

It’s one of the stereotypes given to lots of tech guys out there. Actually, not all of them are nerds, well, not the kind of typical nerd you might think of. They might be basketball players, doctors, CEO’s of big companies like Apple or Facebook, or even journalists who sit at home writing all day.

Have you ever wondered what the life of a big tech guy like Tim Cook is like? What does he buy? Which brands does he choose?

For example, how would he choose a wireless charger for all his Apple gear? Especially as they cancelled the AirPower project.

Let’s take a closer look at the tech guys of today and see what they do.

What is a big tech guy really like?

-Highly-educated, or naturally smart

You will find that most tech guys have graduated from one of the top-end universities, probably with a bachelor’s or higher degree. They probably majored in computing, industrial engineering, mathematics or a similar topic. However, you will also find lots of tech guys that didn’t graduate from universities, in fact they are probably high school dropouts, those who just couldn’t get on with the education establishments. These people are smart, so smart that they end up teaching themselves, so they can achieve what ordinary graduates cannot do.

-A science and technology guru

Tech guys advocate science and technology. They believe that technology can change the world and that’s what they focus on: exploring new technologies and bringing them into the real world. They will always be the first ones to learn about the latest trends, and they will dig as deep as they can to get to the bottom of everything that they are interested in.

-A creative mind

Of all the things that differentiate tech guys from us ordinary folk, the biggest difference is their way of thinking. They reject things labeled as common sense, they see things from different aspects and they think in a way that few people can follow. It’s no wonder they are one of the most creative groups in the world.

-They have No Limits

You will be amazed at what tech geeks are interested in, from Plato to Thomas Edison, from Ernest Hemingway to L.S. Stavrianos. They often don’t have limits. Knowledgeable as they are, they feel a strong desire to continue to learn new things. They meet people from all walks of life and learn from other’s expertise.

-A great simplifier

Tech guys tend to be great simplifiers. They get straight to the core amongst a mess of ideas. They know what is needed and what isn’t. They love minimalism and they enjoy minimalist products that are simple and beautiful. They seem to have more time and energy to do big things.

Keeping this in mind, now think what Tim Cook would consider when he chooses a charger for his phone, iPad or Apple Watch.

What kind of charger would Tim Cook choose?

New or advanced technology

Is there new technology or process developed in this charger? When a tech guy like Tim Cook analyses a product, he wants to understand every part of it, how it’s made, what it’s made from, the technology and science will excite them. If it’s nothing new, then the charger is no different to the many others out there. I mean, what’s the point of choosing a charger that everyone can produce?

Creative and minimalistic design

The exterior of the charger should be high-quality yet simple. A tech guys’ life is often simple, some of them even choose to wear minimalistic, simple clothing. Once they embrace the minimalistic lifestyle, they will often become a strong advocate.

True Values

More importantly the charger should bring something that he truly seeks, for example, saving time to enable him to do more important things. If the charger just charges a phone like any other out there, ok, it has a function, but no real value compared to anything else.

AirPower would be the charger that Tim Cook wanted, but unfortunately it was suddenly cancelled due to technological problems, well rumor has it. Whilst there are various alternatives to the AirPower on the market, most are mediocre and not a true alternative.

So, what would Tim Cook look for in his quest for a wireless charger? He knows what kind of wireless charger it should be, but does it exist? Let’s go and find out.

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