Nowadays, so many of us have phone anxiety — we fear making or receiving calls, forgetting them in a taxi, and there’s the constant threat of dropping our phones.

People with fumble fingers know very well how scary those “heart attack moments” are. Even if you are good at keeping things, accidents happen.

Let’s look at how you can keep your phone free from harm.

Wait. You don’t think you need our tips?

Your Phone Might Be As Hard As Rock, But…

The iPhone 12 series boasts four times more drop-durability than previous models, thanks to the ceramic shield screen. Yes, the ceramic shield is the toughest GLASS to…


Apple has dedicated itself to protecting the planet for many years. In March 2021, the Cupertino company published a press release on the progress of its $4.7 billion Green Bond spend. Once again, Tim Cook urged people to fight climate change together for a greener future.

It’s impressive to see how far Apple has gone in delivering clean energy. However, Apple also received criticism about the work still needed on improving wireless charging energy consumption.

Is wireless charging really that much less efficient than wired charging?

Does Wireless Charging Use A Lot More Energy?

Yes, a wireless charger uses more power to completely charge a smartphone than a…


What is the best-selling smartwatch 2021?

The first quarter is not yet over, but I’d say Apple Watch if I had to hazard a guess.

Apple has remained the smartwatch market leader for years. In Q4 2020, its market share reached 40% globally, an increase of 6% YoY, according to Counterpoint. Growth is expected to continue in 2021, according to many analysts.

Why Do More and More People Wear an Apple Watch?

For millions of fans, it is an Apple Watch, rather than a smart-looking timepiece, that helps them lead a better lifestyle.

It is an excellent health-tracking and fitness tool. Sometimes it can even save your life. Stories about…


Our planet is a magnet. Its magnetic field not only affects birds’ migration patterns but also how we dream. The Earth’s magnetic field even dictates the direction a dog poops (yep, more on this later).

A Brief Magnetic History

The earliest record of magnets was in 600BC when Greek philosopher Thales of Miletus used the term ‘lodestone’, which refers to a naturally occurring magnet. However, according to Greek mythology, magnetism was first discovered around 4000 years ago by a shepherd named Magnes, whose shoe nail got stuck to a magnetite rock.


Following along the minimalist theme, here’s the quick guide to a minimalist iPhone:

  1. Delete apps you’re not using and organize the rest
  2. Get rid of jazzy wallpapers and go simple
  3. Minimalist icons
  4. Use a minimalist phone case
  5. Use your phone more thoughtfully

I’ll be completely frank, I don’t live my life as a minimalist — and while I wouldn’t put myself in the ‘hoarder’ category, I occasionally struggle to part with things, just in case they come in handy 10 years down the road.

Now you know about me, let’s discuss why we’re all here: because we appreciate the sleek…


Perhaps you just received your new iPhone, or you’ve owned it for a while. Whatever the case, do you remember the reason why you bought it?

Was it the thrill of a new model? For the status?

I only buy a new phone when the old one no longer works, and I’m not the only one.

It’s sad, but no matter how careful you are with your phone, the battery ages and eventually dies.

But when is it time to replace the battery or buy a brand new phone?

This guide will help you decide if your iPhone’s battery needs…


PITAKA isn’t the first to make carbon fiber watch bands, so how are these different from others?

We’ve seen many so-called ‘carbon fiber’ watch bands that are often just carbon fiber embossed leather or fabric. However, PITAKA’s Carbon Fiber Watch Band is made up of 100% solid carbon fiber links.

Go behind the scenes with us to see how this new product came to life!

A Carbon Fiber Watch Band? No Way!

Our R&D team decided it was time to make a watch band about a year ago. And, following PITAKA’s penchant for unique and innovative products, the watch band would be no exception.

Watchbands tend to…


Apple has released all kinds of accessories to get the most out of the iPhone 12 line. But many people have found one thing missing — the iPhone 12 Smart Battery Case.

While the iPhone 12’s battery should last for one day, you may need extra power to get through if you are traveling or working overtime. Some people will choose to use a standard power bank, others would prefer the Apple Smart Battery Case.

The Apple Smart Battery Case Works Great for Some

When Apple announced a Smart Battery Case for the iPhone 6 and iPhone 6s, it set the internet abuzz with discussions. Some people applauded its…


PITAKA designers working on new ideas
PITAKA designers working on new ideas

You attempted to push a two-pin plug into an empty wall socket, but it won’t go all the way in — the three-pin plug below has blocked the way. You plugged your phone into the power bank you just took from the drawer and found it had no juice.

Have you ever wondered why that happened?

Design has a profound influence on our lives.

Most designs make our lives more comfortable, but some do the opposite.

A good-looking product is easy to make, but a good design takes much more than that.

Anti-Human Design


Before the official launch of MagEZ Digital Travel Kit, we sent a few out to some of our friends and asked them to tell us what they thought.

The following reviews are from Zhang Ningyi and Jérôme, a freelancer and digital enthusiast:

The MagEZ Digital Travel Kit is My New EDC

I’m pleased to have the chance to experience the digital-version Dopp kit from PITAKA before its debut.

1. The Look & Material

PITAKA features the drawer-type packaging as usual — it’s direct and straightforward.

PITAKA

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